Employee training videos are designed to help team members learn and develop essential skills specific to their job roles and processes. These videos can vary in length, from brief tutorials to comprehensive, in-depth sessions, depending on the topic and learning objectives.
They are a flexible and engaging way to simplify complex ideas and ensure employees stay equipped for success. For companies to fully capitalize video content, the article dives into practical tips and strategies to make corporate training videos more effective and impactful.
What is Video Training?
Unlike live sessions, video training offers a flexible, on-demand approach to learning that allows employees to learn at their own pace, anytime and anywhere. This format often includes interactive elements to keep learners engaged, such as animations, voiceovers, and visuals, which make complex concepts easier to understand.
Videos can be complemented with other training materials like quizzes or small tasks, particularly useful in onboarding processes. They are also an excellent tool for keeping employees up to date on company policies and external regulations.
Where to Host Corporate Live Training Sessions
Choosing the right platform for hosting live training sessions depends on your team's size, resources, and specific training needs. Here are some popular online platforms:
Microsoft Teams: Ideal for team collaboration and video calls, with integrated tools for sharing documents and chatting.
Webex: Offers video conferencing with features like screen sharing and virtual whiteboards.
Google Meet: A simple, easy-to-use option for smaller teams, with basic video call and collaboration features.
Zoom: Popular for larger teams, providing features like breakout rooms, polling, and advanced screen sharing for a more interactive experience.
Selecting the right platform ensures seamless communication, engagement, and an effective learning experience for your team.
6 Types of Training Videos for New Employees
The right type of training video can maximize the learning process, potentially reducing onboarding or training time. Learn about the benefits and challenges of the six most popular training content to determine the best approach for your team.
1
Type 1
Presenter Videos
These videos feature a trainer or subject-matter expert presenting information directly to the camera, often with slides, visuals, or annotations to support the message.
Main Benefit: The presenter might foster personal connection, making the content more relatable and engaging.
Main Challenge: However, learners who prefer more interactive training content, might find it boring.
2
Type 2
Animated Explainer Videos
These videos use animated visuals and storytelling to simplify and explain complex concepts in a visually appealing way.
Main Benefit: They simplify complex topics and keep viewers engaged with high-quality visuals.
Main Challenge: Some companies might deem them informal, making them unfit for the onboarding process where new hires are still grasping the company culture.
3
Type 3
Real-Life Explainer Video
These video format feature real employees using screencasts or screen recordings to demonstrate tasks, procedures, or company practices in action.
Main Benefit: They provide real-world step-by-step instructions, making training more relatable and practical for new employees.
Main Challenge: Producing these type of instructional videos can be time-consuming and require significant resources, as employees need to spend time creating the content.
4
Type 4
Interactive Training Videos
These videos aim to engage learners by allowing them to make decisions, answer questions, or choose paths that affect the outcome.
Main Benefit: They encourage active participation, which helps increase engagement and retention.
Main Challenge: Creating interactive content requires additional time and resources, making it more complex to develop.
5
Type 5
Stock Video-Based Training Video
These videos incorporate pre-made stock footage to illustrate concepts, reducing video editing time.
Main Benefit: They are cost-effective and can be quickly produced by using templates, especially for standard training topics or to address a common FAQ.
Main Challenge: They may not be fully relevant to the company’s culture, making them feel less personalized.
6
Type 6
Screen Recording Video
These instructional videos record the computer screen, showing step-by-step instructions on how to use software or perform specific tasks.
Main Benefit: They provide clear, visual demonstrations, making them ideal for software or technical training.
Main Challenge: They can be difficult to follow if instructions are too fast or unclear, and may lack personal interaction.
You can explore Guidde’s free Chrome extension to quickly and efficiently create engaging training videos for employees.
7 Benefits of Using Interactive Corporate Video Training
By incorporating elements such as quizzes, decision-making scenarios, and real-time feedback, video training programs offer several advantages over traditional training methods.
Improve Retention of the Audience
Incorporate interactive elements like quizzes and decision-making scenarios to keep learners engaged. This will help boost retention and ensure the content sticks.
Save Money and Time
Once created, video courses can be reused for multiple training sessions, reducing the need to create training videos on the long term, or to hold online or in-person sessions.
Attract Attention Easily
Use gamification and real-time feedback to capture your audience’s attention. Interactive features make the learning experience more engaging and keep employees focused.
Easier to Access the Information
Since video training is available on demand, employees can revisit the content whenever they need a refresher, making information more accessible and easy to recall.
Share the Information Equally
Training videos ensure that whenever there’s a need to train employees, regardless of location, everyone receives the same high-quality training, promoting consistency.
Simplify Complex Concepts
Break down complicated topics into bite-sized, making it easier to follow transitions between complex concepts.
Speed up the Process of Training
Let employees progress at their own pace. Good training videos accelerate learning by breaking content into simpler concepts, while ensuring that everyone acquires the necessary knowledge.
6 Tips to Elaborate Effective Training Videos
1.
Keep It Short and Simple
Avoid making long videos that try to cover all the content at once. Short videos keep the information digestible and easier to retain.
2.
Highlight Key Points
Use text boxes or annotations to emphasize important information. This helps team members focus on the critical points and improves memory retention.
3.
Include Interactive Elements
Reinforce learning and boost information retention by adding quizzes, other videos from platforms like YouTube or Vimeo, or links to external resources such as articles or documentation.
4.
Apply Visual Animations
Incorporate graphics, screencasts, and demonstrations to deliver complex information more clearly. Visuals help explain concepts more effectively and keep learners engaged.
5.
Use High-Quality Equipment
Investing in good sound and video equipment is essential for creating professional-looking training videos. High-quality production improves the learning experience and keeps the audience focused.
6.
Take Advantage of Programs
Leverage platforms like Guidde, which use AI to help create engaging and effective training videos. This tool simplifies the video creation process, ensuring high-quality content and smooth delivery.
15 Amazing Training Video Examples
Starting from scratch with a video training program can be tough, but it doesn’t have to be. YouTube videos can be a great resource for benchmarking video training programs.
By exploring content from top companies, you can gain insights into what works, how to structure your materials, and save both time and effort in developing your own program.
1. McDonald’s Hamburger Training
This video provides a comprehensive guide to preparing McDonald’s signature hamburgers, with a focus on speed, consistency, and quality. It includes step-by-step instructions to ensure employees across all locations follow the same process.
This type of training ensures uniformity and is especially effective for large-scale operations like McDonald's, where consistency in product preparation is crucial.
2. Toyota's New Employee Training Guide
Milton Martin Toyota’s new employee training guide introduces new hires to the company’s values, customer service expectations, and workplace culture, as well as job-specific duties and safety protocols.
It combines practical knowledge with company culture, ensuring a smooth integration for new hires, which is vital for maintaining high standards and a positive work environment.
3. How a Trip Works with Uber
This video tutorial explains how the Uber platform works for both drivers and riders, covering everything from booking a ride to understanding payment features. The video is designed to make the platform more accessible, emphasizing the importance of user-friendliness in service-based industries.
4. Diversity at Google by Google
Google’s corporate training video highlights its commitment to diversity and inclusion, featuring real stories from employees and showcasing the company’s diversity initiatives. By using team members real-life stories and examples, it encourages employees to reflect on their role in promoting a diverse and inclusive workplace.
5. Vyond's Video: Mental Health in the Workplace
Vyond’s animated video addresses the growing need for mental health awareness in the workplace, offering practical strategies for both employees and employers. The use of animation makes the topic more approachable and less intimidating, which is key for sensitive subjects like mental health.
6. PwC's Video: Diversity and Inclusion
PwC’s video focuses on the company’s diversity and inclusion efforts, featuring testimonials from employees, sharing their experiences in an inclusive work environment. The video serves as a powerful tool for reinforcing the company’s values and encouraging employees to actively participate in diversity initiatives.
The video provides a detailed guide on how to give constructive feedback that motivates employees and fosters growth. The video covers key aspects like being clear, specific, and actionable in feedback delivery.
It offers practical strategies for managers to use in everyday situations, ensuring that employees receive feedback in a way that helps them improve without feeling discouraged.
8. Deloitte’s Video: Customer Onboarding
Deloitte’s customer onboarding video demonstrates best practices for onboarding new clients. It covers how to align customer expectations and ensure that the new client feels supported from the start.
This type of video is effective in training employees to create a positive experience for customers, setting the tone for a lasting business relationship.
9. Nibbi Brothers New Employee Safety Orientation Video
Nibbi Brothers uses this safety training video to introduce new employees to safety protocols in a construction setting, covering everything from personal protective equipment (PPE) to emergency response procedures.
10. Gong's Video: Objection Handling
Gong’s training video teaches sales teams how to handle objections during calls, offering strategies to pivot conversations and close deals effectively. It provides clear techniques for overcoming common challenges in sales.
11. Walmart Check Transaction Process by Walmart
Walmart’s customer service training video demonstrates the entire checkout process, from scanning items to handling returns, with a strong focus on speed, accuracy, and excellent customer service. The video helps new cashiers quickly grasp the checkout system, ensuring smooth and efficient transactions.
12. Service and Hospitality by Chick-fil-A
Chick-fil-A’s training video emphasizes the importance of delivering exceptional customer service, focusing on qualities like friendliness, efficiency, and creating memorable guest experiences.
The video provides practical advice for employees on how to ensure each customer interaction is positive, making it an excellent resource for reinforcing Chick-fil-A’s strong customer service culture.
13. Grilled Dogs ft. Snoop Dog by Burger King
Burger King’s creative promotional video featuring Snoop Dogg showcases their new grilled hot dogs, blending humor and celebrity endorsement to attract attention.
The video is both fun and engaging, making it an example of how companies can use creative content to market products and strengthen brand identity while keeping the audience entertained.
14. IBM - Focus on a Human Problem
IBM’s video highlights how the company uses technology to address real human problems, showcasing the impact of their products and services. By focusing on human-centered challenges, the video emphasizes IBM’s commitment to innovation and customer-centric solutions.
15. Rapid Learning Institute - Explain the Science
Rapid Learning Institute’s video breaks down the science of effective corporate training, offering insights into how employees best absorb and retain information. It explains key educational principles and how they can be applied to improve learning outcomes in the workplace.
Live Training Sessions vs Video Training
Both live training sessions and video training are valuable tools for employee development, but they cater to different needs and learning styles. Understanding the differences between them can help you select the best approach to meet your team’s learning and development goals effectively.
Live Training vs Video Training
Feature
Live Training Sessions
Video Training
Format
Real-time, instructor-led sessions with direct interaction
Pre-recorded content accessible anytime, anywhere
Flexibility
Scheduled sessions with limited flexibility
On-demand, allowing employees to learn at their own pace
Engagement
Encourages active participation through Q&A and discussions
Often uses interactive elements like quizzes, animations, and voiceovers to maintain engagement
Scalability
Best suited for small to medium groups
Easily scalable to large teams, regardless of location
Cost
Higher cost due to logistics, and trainers
Cost-effective once produced, with reusable content
Streamlining Employee Training with AI-Powered Videos
Incorporating AI-driven tools like Guidde can take your training videos to the next level. With Guidde's AI-powered features, you can quickly create professional-quality training videos tailored to your company’s needs.
Whether it's creating how-to guides or detailed tutorials, Guidde makes it simple to craft stunning, interactive videos that engage employees and enhance their learning experience. Magically create stunning how-to guides with AI.
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