Guidde explored over 2 million minutes of video content—1,400 days of nonstop insights. We analyzed thousands of videos to uncover the new ways teams use video to drive efficiency, share knowledge, and connect across industries
In H2 2024, short videos remain the favorite, but their dominance is slipping with a 2.60% drop. Mid-range videos are gaining momentum as users embrace more detailed workflows. Back in 2023, quick-hit videos lasting 14-18 seconds were the standard. Now, teams are seeking deeper insights, tackling complex processes while keeping content engaging and impactful.
Teams are leaning into mid-range content to address complex workflows, balancing depth with engagement. This shift reflects growing confidence in visual documentation as a tool for tackling detailed processes.
Usage of Guidde in the US didn’t just reach new heights—it skyrocketed. Its share of activity jumped by a whopping 32.94% from H1 to H2 2024, proving it’s the undisputed champion of visual documentation.
Meanwhile, emerging markets are making waves. South Africa saw a 33% increase in Learning and Development roles, while the UAE doubled its share in IT and Learning roles. These regions are stepping into the spotlight, showing that the future of visual documentation is truly global.
The surge in video documentation usage highlights its growing indispensability for businesses, driving efficiency and engagement across industries. At the same time, emerging markets are demonstrating that innovation knows no boundaries, with organizations worldwide embracing video tools to upskill and grow.
Technical teams are stepping into the spotlight as top users, with IT professionals taking the lead. Their engagement grew by 8.2% (1.71%) in H2 2024—the largest increase among all roles—further solidifying their role as key contributors to visual documentation. Support roles also rose by 3.7% (0.81%), as teams adopted tools for troubleshooting.
IT’s growing adoption of visual documentation highlights a broader industry trend: the increasing reliance on technical teams to drive digital transformation. This shift suggests that organizations are prioritizing operational efficiency and problem-solving through scalable, visual tools.
Arabic is holding its ground, growing by over 7.5% (0.30%) and staying on top as the most-used translation language. But here’s the twist: Turkish and Bengali burst onto the scene, grabbing 3.33% each. That’s what we call a multilingual revolution. More languages mean more inclusivity, and Guidde is making sure no audience is left behind.
The rise of Turkish and Bengali, alongside Arabic’s continued dominance, reflects a growing demand for localized content and underscores how businesses are prioritizing inclusivity and global reach, tapping into new markets by speaking directly to diverse audiences.
French is holding its ground, growing by 6.5% (0.30%) and staying on top as the most-used translation language.
The shift in usage patterns suggests the Pronunciation Tool is evolving beyond its original audience, pointing to a broader shift in how teams across different functions leverage technology to improve efficiency and clarity in diverse workflows.
H2 2024 saw a surge in application diversity. No single app dominated, reflecting a wide array of user preferences. It’s a sign that users are experimenting, mixing creative and analytical tools to level up their workflows.
This trend continues from 2023, when roles like Marketing and Product Management began exploring a variety of unique tools.
The surge in application diversity highlights the growing flexibility of visual documentation tools. As users explore a broader range of apps, it’s clear they’re tailoring workflows to specific needs rather than relying on a one-size-fits-all solution
H2 2024 showed us one thing: video is no longer just a tool—it’s the backbone of how teams connect, innovate, and grow. From the rise of technical teams to the global embrace of new languages and workflows, the possibilities for visual documentation are endless.
Guidde is at the forefront of this transformation, enabling teams to break boundaries, explore new ideas, and reimagine how knowledge is shared. As the trends evolve, so will we—building smarter, more inclusive tools to empower every voice, every workflow, and every innovation. The future of visual documentation is here, and we’re just getting started.