How to use Guidde in Marketing Operations

The importance of marketing operations cannot be overstated as it helps to ensure that a company’s marketing activities are aligned with its strategy. Operations leaders are responsible for running the day-to-day marketing department, which includes planning and executing campaigns, forecasting budgets and resources, facilitating quarterly reporting to leadership. On the outside looking in these tasks may seem trivial, but in reality, marketing ops can be quite the Herculean task considering the level of coordination required with various departments within a marketing organization.

Process development and implementation is another under appreciated aspect of marketing ops because of the work that happens behind the scenes. In order to successfully roll out new programs and ensure that all your teams are on board with these new processes, it’s necessary to document and share the workflow with other employees. This may not be a big deal if you’re at a small startup. But if you’re supporting hundreds of employees in your organization, content creation can be quite the tedious ordeal.

With that said, we want to highlight a popular platform MOPS teams are using to revive their content creation efforts. Guidde is an automated marketing tool with a wide range of features that helps marketers to create and manage content. Thought it can be used for a myriad of different use cases, in this blog, we'll discuss three ways Guidde is making life easier for marketing operations.

‍

Guidde helps accelerate process documentation

Video is the content vehicle of choice these days but producing them hasn’t always been that simple. Until now that is. Guidde helps you create high-quality training videos, explainer videos, talking heads, and product demos in minutes. Produce unique and engaging visual content using your voice, tone, and preferences, without any experience.

‍

Develop written and visual content with Guidde

Content creators know that people prefer different ways of consuming content. The problem is, it’s not always easy, or affordable, to make multiple versions of a particular piece of collateral. Fortunately for you, one of the best things about Guidde is it’s flexibility. Not only can you produce high-quality how-to videos and process tutorials, but you can turn that same content into a polished, easy to follow instruction manual at the same time! Literally, all you need to do is click a single button and Guidde compiles the frames from your video into a document.

‍

Guidde makes content distribution easy

Seasoned marketers understand that promotion is just as important as execution, regardless of whether your target audience is internal or external. Normally, distributing your content requires you to login into 10 different platforms so you can share your content. Not anymore. With Guidde, you can instantly share content once you’re done editing across all your preferred channels like email, Salesforce, Slack, Zendesk, Intercom and more!

Try Guidde for free!

Considering how much we’ve been talking about the platform, it’s only right that you get a chance to try it out. If you’re interested, you can try our platform for FREE by clicking this link.

Enjoy 14-days of our full featured browser extension.