On average, people spend 6 hours and 48 minutes every week watching online videos. Video content is growing in popularity for media consumption and is a great opportunity for businesses to reach their employees and their prospective clients.
One way businesses can create video content is with a step-by-step video guide. Do you want to learn more about creating instructional videos for customer enablement and employee enablement?
Keep reading this guide for everything you need to know about how to make videos and step-by-step guides to ensure customer success.
Conduct Research
Research is the most important step you can take when creating video content for your business. This is a necessary first step as it will allow you to learn more about the types of instructional videos you can make, the tools available, and more.
Conducting research for your instructional video will make each of the following steps easier and will ensure that your video content is successful.
For example, there are many different types of instructional videos. These include micro-videos, training videos, tutorial videos, and more. Researching each of these formats can help you choose the form that would work best for your needs.
Understand Your Audience
As part of your research, you need to understand your audience. This will impact every aspect of your content and will ensure that you make a helpful video.
There are some questions you can ask yourself to learn more about your audience. Who will be using your guide? What do they need to learn from your video to ensure employee or customer success?
You can also pretend that you are making a video for a specific individual that represents your broader audience. Thinking about their likes and dislikes, problems, and needs will help you make a detailed and helpful video.
For example, are you teaching your employees about a new business tool that they need to use? Maybe you are training a new hire and need to teach them important parts of the job.
If you are making a video for your customers, maybe you need to make a video that teaches them how to use your products or services. Make sure you know everything about your audience and why they need help from your instructional video.
Use the Right Equipment
Before you start to create your video, you should make sure you are using the right equipment. This is what can make your video stand out from other similar videos and will make it look professionally made.
Many people don't realize that you don't need fancy equipment to make a high-quality video.
One key tool you need for making instructional videos is a video software tool. These will make it easy to record your screen, edit your video, and more. You may also want to purchase a high-quality microphone to get the best audio quality for your video.
Create a Script and Storyboard
Next, you can create a script and storyboard for your video. These act like outlines for your video and help you know what you need to include before you start filming.
For a storyboard, you can do simple sketches or draw out clear, detailed pictures of what images you need to include in your video. Once you have finished with your storyboard, you can write a simple script that matches what will happen on screen and includes your video instructions.
There are many free script templates online that you can use to create a script for your video in just a few minutes! Make sure your script is simple, clear, and free of confusing jargon.
Record a Screen Capture
Often, instructional videos are simple narrations over a screen recording. This makes it easy to capture and demonstrate a process on your computer, whether you are creating a training video for your employees or an instructional video for your products.
When you record the process on your screen, make sure you go slowly enough that your audience will be able to follow your actions easily. Before recording, you should also walk through the process a few times so you know exactly what you want to show your viewers.
Record Narration
After creating a script for your video, you can record your narration. Many different video software come with a built-in recording feature, but you can also invest in an inexpensive microphone to ensure high-quality audio.
When recording your narration, make sure you choose the right place to record it. You don't want to have any background noise in your video that will detract from the instructions.
Even recording in a small office away from others can greatly improve your audio quality!
As you read through your script, make sure you speak slowly and clearly to avoid mistakes.
Edit the Video
Finally, you need to edit your video before sharing it with your target audience. Editing will make your video seem professional and smooth.
You can easily cut out mistakes during the editing process. This can include mistakes in your narration, unimportant parts captured during your screen recording, and more.
You can also use other features to make your video easier to understand. For example, you can use arrows to point to specific parts of the page, highlight important text, and more.
These interactive elements will highlight important parts of your video and keep your audience engaged. If you want to add music to your video, this will make it more engaging for your target audience.
Need Help Creating Step-By-Step Video Guides?
When you are creating instructional videos for your employee or customer journey, you need to find ways to make your content interesting and unique. By following each of these steps, you can create a software enablement video that will ensure customer success!
If you need help creating step-by-step video guides for your employees or customers, Guidde can help! We make it easy to create and edit short-form videos for businesses.
Contact us today to learn more about our solutions and to start creating content!
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