It’s important for companies to create content that will help their sales team close more deals and make more money. Known as sales enablement content, this type of content documents the selling process and shares known industry best practices.
The focus here is on the needs of the buyer and providing solutions to their problems. Enablement assets can take shape in a variety of ways, including videos, slideshows, blog posts, or webinars. However, if you actually read the title of this blog, you know that we’ll be focusing on video.
Videos are becoming increasingly popular in the world of sales enablement but a number of organizations are still struggling to take advantage.
So we’ll provide practical tips you can use to start producing sales enablement videos today!
Why you should create sales enablement videos
When it comes to content performance, sales enablement videos have a higher chance of being watched by your target audience than any other type of content. Which is great because they also provide a ton of flexibility when it comes to addressing different audiences and use cases.
Sales enablement videos can be used to onboard new employees and train them on how to do their jobs properly. This eliminates the need to spend time and money creating print materials for their employees because they already have the videos available for them.
Another benefit of using sales enablement videos is that they provide a good way for companies to communicate with customers. That is, without having to spend time on phone calls or emails. This allows companies to focus more on what they do best - selling products and services - instead of spending time on customer service or answering emails.
How to create sales enablement videos that convert
The success of your enablement campaign will be determined by the quality of the content. When it comes to sales enablement videos, there’s a lot of competition in the marketing space. To stand out, you need to create videos that are not just good, but are also engaging and get people to take action.
Here are some of the best ways:
Create a video that tells your story. Stories are a powerful way to engage your audience. They can build trust, establish rapport and create memorable experiences.
Highlight what makes you different. Your competitive differentiator is the unique thing that sets your company apart from others. It can be anything from a revolutionary product or service to a unique business model.
Teach people how to achieve their goals. It is important for companies to be able to understand what their customers want and provide them with the products that will help them achieve those goals.
How Guidde can help you drive sales enablement
Arming your sellers with the right content at the right time can make you a hero overnight. Literally. Guidde can help you create sales enablement videos in a few clicks.
Literally anyone can use it. We also help you distribute your content and instantly share your tutorials via email, Slack, Salesforce, Zendesk, Intercom and more!
You can try Guidde FREE for 14-days by clicking this link and installing our browser extension.
