Designing Visual Answers for Chatbots on Intercom, Freshchat, and Zendesk: A Full Guide

In today's constantly evolving digital landscape, providing exceptional customer support is essential for any business seeking to thrive. One innovative approach to enhancing your support offerings is to leverage chatbots with visual answers on popular platforms like Intercom, Freshchat, and Zendesk. 

By doing so, you can provide your customers with instant, personalized, and efficient support - 66% of customers say that AI chatbots make their lives easier - while also freeing up your support team to focus on more complex issues. 

This article aims to walk you through the process of creating effective visual answers for your chatbots, as well as provide best practices and tips to help you optimize their performance. Whether you're looking to improve your chatbot's user engagement or reduce your support staff workload, incorporating visual answers can help take your customer support to the next level. 

So, let's dive in and explore the world of chatbots with visual answers!

Why Visual Answers Matter in Customer Support

As humans, we process visual information faster than text (60,000 times faster to be exact), making visual answers an effective way to streamline customer support. By incorporating visual responses, your chatbots can communicate more efficiently, which leads to higher customer satisfaction rates. 

Additionally, visual answers can help reduce support costs, as chatbots can handle multiple queries simultaneously and provide quick solutions.

Setting Up Your Chatbot for Success

Before getting into the specifics of creating visual answers within various platforms, it's crucial to lay the groundwork for a successful chatbot integration by following these best practices:

• Establish clear objectives for your chatbot
• Define the target audience and tailor your chatbot's communication style accordingly
• Keep your visual answers relevant, informative, and visually appealing
• Monitor chatbot performance and make improvements as necessary

Best Practices for Chatbot Visual Answers

Chatbots have revolutionized the way businesses interact with their customers. However, creating an effective chatbot that can understand and provide relevant responses can be a challenging task. 

To ensure that your chatbot delivers an exceptional user experience, it's essential to incorporate visual elements into your chatbot's answers. Visuals can help convey complex information in a more accessible and engaging way, resulting in better user engagement and satisfaction.

To make the most out of your chatbot's visual answers, here are some universal best practices that you should consider:

• Keep your visuals simple, clear, and concise: A cluttered visual can be overwhelming and may distract users from the information they're seeking. Keep your visuals straightforward and easy to understand.
• Ensure your visuals match your brand identity and overall aesthetic: Consistency is key when it comes to branding. Ensure that your visuals align with your brand's tone, style, and values.
• Provide a mix of images, video, and text to cater to different learning styles: Some users may prefer images, while others may prefer videos or text. Providing a mix of these elements ensures that your chatbot's visual answers cater to all learning styles.
• Optimize images with meta tags and keywords for improved SEO performance: By optimizing your images with relevant meta tags and keywords, you can improve your chatbot's visibility and ranking on search engines, ultimately driving more traffic and engagement.

Utilizing Visual Answers in Intercom

Understanding Intercom's Rich Messages

Intercom offers rich message capabilities, allowing you to create interactive cards with images, buttons, and more. These messages can be used for product tours, live chat prompts, and personalized marketing messages.

Steps for Creating Visual Answers in Intercom

1. Navigate to the "Messages" section in your Intercom dashboard
2. Create a new message or edit an existing one
3. Add an "Image" or "Video" block to your message
4. Include a relevant call-to-action button, if applicable
5. Configure your target audience and message settings
6. Test and deploy your visual answers

Examples of Effective Visual Answers in Intercom

Here are a few examples of successful visual answers in Intercom:

• Onboarding product tours with a mix of imagery and video
• Interactive FAQ cards with answers embedded in the image
• Error resolution guides with step-by-step visuals

Enhancing Your Freshchat Experience with Visual Answers

Freshchat's Image and Carousel Support

Freshchat enables you to use images and carousels for engaging chatbot interactions, perfect for product showcases and educational content.

Steps for Crafting Visual Answers for Freshchat Chatbots

Step 1: Go to the 'Bots' tab in your Freshchat dashboard

Step 2: Create a new bot or edit an existing one

Step 3: Add 'Image' or 'Carousel' elements in your chatbot's flow

Step 4: Design your chatbot's visual content for optimal user experience

Step 5: Test and deploy your chatbot

Notable Visual Answer Applications in Freshchat

Check out these examples of remarkable visual answers in Freshchat:

• Product recommendations with carousel images and buy-now options
• Image-based decision trees to solve common issues
• Visual content explaining complex features or ideas

Improve Your Zendesk Support with Visual Chatbot Answers

Leveraging Zendesk's Rich Content Features

Zendesk's rich content support enhances chatbot conversations, engaging users with images, interactive buttons, carousels, and more.

Steps for Designing Visual Answers for Zendesk Chatbots

Step 1: Access the 'Zendesk Chat' section in your dashboard

Step 2: Select 'Settings' and then 'Shortcuts'

Step 3: Create a new shortcut or modify an existing one

Step 4: Add '[img]' tags to embed images or '[carousel]' tags for multiple visuals

Step 5: Save and activate your visual answers

Outstanding Visual Answer Examples in Zendesk

Here are some noteworthy examples of visual answers in Zendesk:

• Image-based answers to common troubleshooting questions
• Carousel displays of product catalogs
• Visual guides illustrating how to use specific features

Guidde: An Essential Tool for Designing Visual Answers for Chatbots 

Guidde allows users to create stunning how-to video guides, screenshots and GIFs in just a few clicks. All you need to do is make an account, install Guidde’s web browser extension, and click record to record your screen while you carry out the task you’d like to explain. From here, you can easily add voice over, text, a background, and additional steps. Your Guidde video can also be exported or saved as a GIF or a series of screenshots. 

To use your videos, GIFs or screenshots from Guidde, you can copy directly from the Guidde system by clicking Share > Copy Link. 

‍

Tips for Monitoring and Improving Chatbot Visual Answers

To ensure that your chatbot is delivering the best possible experience for your customers, it's important to regularly monitor metrics such as customer satisfaction ratings, chatbot utilization rates, and conversion metrics. By doing so, you can identify any pain points or areas for improvement and make data-driven decisions to enhance your chatbot's visual answers.

In addition to monitoring metrics, take advantage of user feedback to inform iterative improvements. Solicit feedback through surveys, user testing, and social media listening, and use this information to identify areas where your chatbot can be optimized. 

By leveraging user feedback to inform iterative improvements, you can ensure that your chatbot remains effective and up-to-date. With these continuous improvement efforts, you can enhance your chatbot's visual answers over time and drive even better results for your business.

Managing Chatbot Visual Answer ROI and Performance Measurement

As with any business investment, it's important to track the return on investment (ROI) of your chatbot. By calculating the cost savings from reduced support staff workload or increased sales resulting from improved customer experience, you can determine the effectiveness of your chatbot strategy.

To maximize your ROI, it's essential to continually fine-tune your chatbot's visual answers. This includes analyzing user interactions and feedback to identify areas of improvement and testing new visuals to determine what works best.

By tracking key performance indicators such as chatbot utilization rates, customer satisfaction ratings, and conversion metrics, you can monitor the effectiveness of your chatbot over time. Regularly analyzing this data will provide insights into how users are interacting with your chatbot and help you identify areas for improvement.

Ultimately, by measuring and optimizing your chatbot's performance, you can ensure that it continues to provide value to your business and customers alike.

Final Thoughts

Chatbot visual answers in platforms like Intercom, Freshchat, and Zendesk provide an invaluable opportunity to improve your customer support strategy. By following best practices and continuously optimizing your visuals, you can create engaging, informative experiences for your users that result in higher satisfaction rates and more successful support interactions.

Sign up to Guidde today to start creating visual answers for chatbots in minutes.

‍