8 Best Internal Communication Videos to Enhance Engagement

If your company is struggling to keep employees engaged and informed, it's time to consider a more powerful communication tool: internal communication videos. Traditional methods like emails and newsletters often fall flat, leaving employees feeling lost and disengaged.

By leveraging the visual and auditory power of video, you can breathe life into your company messages, making them more engaging and impactful. Internal communication videos can foster a stronger company culture, boost employee morale, and ultimately drive better business results.

» Get a head start and begin capturing internal communication videos

Why Use Video for Internal Communication?

Video has become the preferred medium for internal communication. It conveys clarity, emotion, and engagement.

In today's workplaces:

• Remote work: Video bridges geographical gaps, connecting remote employees and boosting their connection to colleagues. 75% of remote workers say video improves their connection. [1]
• Asynchronous communication: Video allows employees to access updates on their own time, increasing productivity.
• Diverse workforces: Video offers multilingual subtitles, visual cues, and accessibility features to ensure inclusivity.
• Team collaboration: Case studies, like Microsoft Teams, show that video increases team collaboration by 50%. [2]

» Check out our full guide to the best YouTube formats

Elements of an Engaging Internal Communication Video

Storytelling

Storytelling is a powerful tool to make videos relatable and memorable. By crafting narratives like customer success stories or employee journeys, we can create emotional connections.

For example, a video showcasing a team overcoming challenges to deliver a significant project can inspire and motivate employees. Stories humanize content, turning information into experiences and ensuring viewers engage personally with the message.

» Learn how to make a product demo video that tells a story

Clear Structure

A compelling video requires a logical flow: an introduction, a main message, and a call to action. To capture attention, begin with a hook, such as a question or eye-catching visual.

Deliver the core message concisely in the middle and conclude with a clear action or takeaway. For example, a training video might start by highlighting the importance of the skill being taught, then explain the process step-by-step, and finally conclude with a quiz on the topic.

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Appropriate Tone

The tone sets the mood and aligns the message with the audience. A calm and professional tone is essential for serious announcements, while a casual, upbeat alternative suits team celebrations.

For example, a CEO sharing quarterly results might employ a confident and empathetic tone, emphasizing transparency and optimism. Matching tone to content ensures the message resonates appropriately with viewers, fostering trust and engagement.

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Visual and Auditory Appeal

High-quality visuals, engaging graphics, and clear audio enhance the viewer experience. Use visuals, such as charts or animations, to simplify complex data for financial updates.

Background music, when appropriate, adds emotion and energy. For example, upbeat music in a team-building promo video can set a positive tone. These elements keep viewers interested and ensure the message is both seen and heard clearly, boosting retention.

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Personalization

Addressing the audience directly makes videos feel relevant. Mentioning team names, referencing ongoing projects, or tailoring content for different departments demonstrates an understanding of their needs.

A personalized training video for a sales team might include role-specific scenarios. This fosters a sense of inclusion and increases the likelihood of viewers engaging with and acting on the content.

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Interactivity

Interactive features like clickable elements, polls, or embedded quizzes make videos more engaging. For example, a training video could include decision-making scenarios, prompting employees to choose the next step.

This method keeps viewers actively involved, transforming passive consumption into active learning, which improves retention. Interactivity makes videos stand out and ensures employees are more likely to apply the information.

Authenticity

Authenticity builds trust and connection. Instead of overly scripted or polished content, you should use real employees, genuine stories, and natural language.

For example, a video of a manager casually thanking their team after a successful quarter feels more genuine than a corporate-styled announcement. Authentic videos also convey vulnerability and sincerity, fostering stronger emotional bonds with the audience.

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Celebrations and Milestones

Highlight reels or employee recognition videos are ideal for celebrations. For example, a video showcasing team achievements with clips from events or testimonials creates a sense of pride within departments.

You can include fun music, animations, or photo collages to make the video lively and uplifting. These formats reinforce company culture and foster morale by showing appreciation for employees' efforts and milestones in a visually engaging way.

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8 Internal Communication Video Examples

1. guidde: How to Add a Video Branded Cover

The "How to Add a Video Branded Cover with guidde" tutorial is a clear, step-by-step guide designed to help employees maintain brand consistency in their videos. By showing the process directly within the platform, the tutorial empowers employees to follow the steps, reducing errors.

This video improves engagement and retention by combining visual demonstrations with concise instructions. You can easily follow along because the clip focuses on the most important details, making the learning experience both effective and enjoyable.

The format stands out by breaking down the process into manageable segments. The narrative is structured logically, guiding viewers through each step with clear explanations and on-screen highlights. This approach simplifies potentially complex tasks, making them accessible and relatable.

The included subtitles also make the video accessible to non-native speakers and people with hearing impairments. To promote inclusivity, you should add multiple language options and tailor the content to regional nuances. This effort can make the training more applicable and engaging for employees across different demographics.

» Create your first internal communication video with guidde

2. guidde: How to Create an eLearning Course in Docebo

The Docebo internal comms video offers clear, step-by-step guidance. It follows the company's platform requirements and provides specific instructions for course creation. Each demonstration aligns with established training standards.

The tutorial combines visual elements with clear directions to enhance learning. Employees can watch screen recordings in real time, which helps them better understand and remember the material. The video's concise length maintains attention while effectively delivering key information.

Complex tasks are divided into simple, manageable parts. Each section builds on the previous one with clear explanations and visual examples. The narrator speaks calmly and clearly, making technical concepts easier to grasp.

The video's design focuses on accessibility. Subtitles help non-native speakers and hearing-impaired employees follow along. This feature ensures clear communication across global teams. The simple instructions work well for all team members, regardless of their location or specific needs.

3. Meta: Mark Zuckerberg’s Address to Laid-off Employees

Mark Zuckerberg addressed layoffs directly in a video message. His delivery shows respect for employees and reflects Meta's commitment to transparency. The clear communication helps stops rumors and builds trust.

The message serves two audiences: departing employees and those staying with Meta. Zuckerberg explained the reasons behind the layoffs and thanked those leaving for their work. This approach shows respect and helps maintain morale among the remaining employees.

The video also includes subtitles to help non-native English speakers and those with hearing impairments. For a truly global workforce, adding translations in multiple languages would make the message even more accessible. Clear communication across all cultures and languages is essential for a worldwide team.

» Be like Zuckerberg: focus on employee enablement

4. CocaCola: Refresh the World. Make a Difference

Coca-Cola's "Refresh the World. Make a Difference" video embodies the company's values. It features employees and communities from around the world, showing Coca-Cola's global presence and inclusive values. The short, clear message helps employees understand the company's goals.

The video motivates staff by showing Coca-Cola's community impact. Real examples of employee-led projects create pride in the company's work. When employees see their colleagues making a difference, they feel more connected to their work and the company's mission.

Complex ideas like sustainability become easier to understand through stories and examples. The video uses real people and situations to explain these topics. Testimonials also make the message more believable and personal.

The video is designed for a global audience. It includes subtitles for non-native speakers and those with hearing impairments. Showing different cultures and communities helps all employees feel represented and included.

» Learn to create accessible content for diverse users

5. Vyond: Empathy in the Workplace: Tips for Remote Teams

Vyond's video "Empathy in the Workplace | Tips for Remote Teams" helps build understanding among remote workers. It shows common remote work challenges and offers clear solutions. The animated examples show real situations that employees face daily.

Animation keeps viewers interested while teaching important skills. The video shows everyday work situations and explains how to handle them with empathy. Employees get practical tips they can use right away to work better with their teams.

Animation makes complex ideas about empathy easier to understand. The video uses familiar workplace examples to explain these concepts. Clear visuals and simple explanations help employees learn how to communicate better with their colleagues.

The video works for everyone, with subtitles for non-native speakers and those with hearing impairments. Since it focuses on common remote work challenges, teams worldwide can relate to it. This approach helps create a more connected and understanding workplace.

6. Citi: 2019 Annual Stockholders’ Meeting

Citi's "2019 Annual Stockholders' Meeting" video clearly presents the company's results and plans. It uses both visuals and sound to help everyone understand complex financial data. Leaders share updates and answer questions, showing openness with employees.

The video connects employees to the company's yearly review process. When executives share achievements and goals directly, it builds pride. Employees can ask questions during Q&A sessions, showing their input matters to leadership.

Charts and graphs make financial data easier to understand. The video explains company performance and plans step by step. This helps all old and new employees grasp the company's progress, even if they don't have a financial background.

Subtitles help non-native English speakers and those with hearing impairments follow along. Adding translations in more languages would reach even more employees. Clear communication across languages and cultures helps unite Citi's global team.

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7. Intel: CEO Explains Future Chip Roadmap

In Intel's video, CEO Pat Gelsinger explains the company's future chip plans directly to employees. He uses charts and timelines to make complex information clear. This open communication builds trust with employees at all technical levels.

When the CEO shares upcoming innovations, it creates excitement about Intel's future. A clear roadmap helps employees understand what's ahead and their role in it. This gives everyone clear goals to work toward together.

Gelsinger breaks down technical details simply. He combines straightforward explanations with helpful visuals, making complex chip technology easier for all employees to understand.

The video includes subtitles for non-native English speakers and those with hearing impairments. Adding more language translations would help reach Intel's global team better. This method ensures everyone can understand the company's direction, no matter where they work.

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8. Oakland University: Employee Appreciation Video

Oakland University's Employee Appreciation Video shows leaders thanking their staff directly. It recognizes specific achievements from various departments. This personal approach helps employees feel valued while highlighting their role in student success.

The video lifts morale by publicly acknowledging employee efforts. When leaders express thanks, it strengthens employees' connection to the university. Celebrating team achievements creates a positive workplace and encourages continued dedication.

Simple, heartfelt messages make the appreciation clear. The video includes real examples of employee dedication, showing how their work makes a difference. This helps everyone understand their impact on the university's success.

Subtitles make the message accessible to those with hearing impairments. The video includes all departments and roles, making everyone feel part of the university community. This shared recognition builds a stronger connection to Oakland University's values.

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How to Quickly Create Internal Communication Videos

You can use guidde, a generative AI platform, to streamline the creation of internal comms videos, especially how-to and training clips. You can create them by clicking a capture button in the browser extension, performing your tasks, and then stopping the recording.

guidde simplifies the creation of internal communication videos, especially how-to guides and training clips. Here's how it works:

You can create videos in 3 simple steps using guidde:

1. Capture Your Workflow: Simply click a button in the browser extension, perform your task, and stop the recording.
2. AI-Powered Processing: guidde automatically transforms your actions into a professional-looking video.
3. Step-by-Step Explanations: Clear, step-by-step descriptions guide viewers through the process.

No Video Editing Skills Required

guidde's AI technology lets anyone create, edit, and share high-quality videos without needing design or video editing expertise. The process is straightforward, saving time and effort.

Organized and Accessible Video Library

Videos are automatically tagged and organized, making them easy to find and share. The platform stores all clips in a shared library, accessible to team members, customers, and partners.

Customizable AI Voiceovers

You can select from over 100 voices and languages to match your audience's preferences. Voiceovers can make videos more engaging and easier to understand.

Seamless Integration with Your Workflow

guidde integrates with popular tools like Slack, Zoom, and Google Drive. You can share videos across various platforms or embed them in knowledge bases and intranets.

» Want to try out guidde? Install a free Chrome extension

Power of Video in Internal Communication

Video has emerged as the dominant medium for internal communication due to its versatility and effectiveness in conveying information. Its ability to bridge geographical distances, engage diverse audiences, and foster collaboration has made it an indispensable tool for modern organizations.

By incorporating storytelling, clear structure, and visual appeal, organizations can create impactful videos that resonate with employees. Additionally, personalization, interactivity, and authenticity enhance viewer engagement and retention.

As technology continues to evolve, the role of video in internal communication will only grow. By embracing innovation and adapting to changing trends, organizations can leverage video to its fullest potential, driving employee engagement, productivity, and overall success.

» Boost your internal communication by creating engaging videos

References:

1. “Buffer | State of Remote Work 2023,” Buffer: All-you-need Social Media Toolkit for Small Businesses. Available: https://buffer.com/state-of-remote-work/2023
2. “The rise of the triple peak day.” Available: https://www.microsoft.com/en-us/worklab/triple-peak-day