How to Use Videos to Enhance Customer Engagement?

Is your video lost in the endless scroll, collecting cobwebs instead of views? Let's dissect how you can enhance customer engagement, unveil its hidden levers, and equip you with the tools to make your videos magnetic to viewers.

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How To Increase Customer Engagement

• Show off what you've got: Take inspiration from Crumble Cookie videos and show your stuff in action to highlight features and perks. Using customer testimonials with people talking about how much they love your product can also build trust.
• Teach them something new: Everyone loves learning cool tricks. Tutorials and how-to videos show you're the expert. Peek behind the curtain with backstage vids and give people a fun look at your company's day-to-day.
• Get live and interactive: Jump on platforms like TikTok and Instagram and do live videos. Show off your products, teach some skills, or take viewers behind the scenes—it's a great way to connect.
• Grab attention fast: Instagram Reels and TikTok clips are perfect for today's short attention spans. Keep it quick, catchy, and fun in those 10–15 seconds.
• Make things clear: Use explainer videos as mini-lessons for your products or ideas. Add some extra footage—like pictures or expert interviews—to make it even better.
• Spread the word: Public service announcements, online webinars, chats with experts, influencers, or even your employees are all ways to get your message out there differently.

Ready, Set, Engage Your Customers

To maximize your chances of improving client engagement, you can review video engagement metrics to see what resonates with your customers.

You can also explore virtual reality training simulations, create immersive product experiences with 360° content, or leverage AI-powered video editing tools like guidde.